There is a false belief that gives a negative connotation to limits. For us, however, limits are important to identify new challenges and to overcome them. This is how our story started: we knew how to imagine, design and create shoes, but we wanted to understand how durable they were. We put them in the washing machine for a few times and this is the result.
What makes us MOMA
Ours is an attitude, a status.
We are the mirror of a present where everything is the opposite of everything: appearances, clichés, stereotypes, biases, judgements and archetypes. We are like day and night; our shoes reflect our personality.